Implementation of a platform for an automotive parts manufacturer and the owner of the TRW brand. The target group consisted of distributor salespeople, who earned points in the program for completed sales of TRW products.
A major challenge was agreeing on cooperation terms with all distributors in Poland, taking into account differences in sales structures and work organization.
At its peak, nearly 3,000 users were registered in the program, and the number of page views in the rewards catalog reached one million per month.
Program participants showed high engagement – every week, over 60% of registered users logged into the program at least once.
The program’s dynamics were ensured through integration of distributors’ sales systems across Poland with the platform’s main server, providing regular information exchange between systems.
