Problem: How to stand out at trade fairs?
Industry trade fairs are a great opportunity to build relationships and promote your brand. However, among dozens or hundreds of booths, it is hard to catch visitors’ attention. Standard gadget giveaways often drain the budget quickly while customer engagement remains low. How can you make visitors stop longer and remember your brand?
Solution: An interactive QR code quiz
Modern tools such as the QR Quiz platform change how companies engage trade fair visitors. A single QR code at the booth is enough. After scanning it, visitors are taken to a quiz or challenge created specifically for the event. Importantly, setup is fast and flexible, so you can prepare the attraction even at the last minute.
Why does it work?
- Gamification – people love competition and fun. A quiz is far more engaging than passive giveaways.
- Personalization – questions can relate to your industry, products, or company facts.
- Reward control – prizes go to truly engaged participants, not random passers-by.
- Data collection – participants can leave their details in exchange for taking part, supporting lead generation.
Example scenarios
- Quick quiz (3 questions) – perfect for short interactions.
- Challenge with up to 3 mistakes – engages visitors longer and motivates them to visit the booth.
An interactive QR code quiz is a simple, fast, and effective way to stand out at trade fairs. Instead of giving away gadgets without a strategy, create an engaging experience that attracts attention and helps you collect valuable data. You also gain full control over rewards, and handing out gadgets is no longer your main task during the event.
